课程名称 Course Title : Diploma in Business Management
文凭 Diploma : Warnborough College
课程为期 Course Duration：十三个月 13 Months (七个月上课 7 Months in Course，六个月实习 6 Months in Internship)
课程内容 Content :
* 国际营销策略 International Marketing Strategy
* 营销概念 Marketing Concept
* 营销方案 Marketing Planning
* 营销环境 Marketing Environment
* 消费者心态 Consumer Mentally
* 商业市场与买家心态 Commercial Market and Buyer Mentality
* 细分市场 Market Segments
* 市场定位 Market Positioning Strategy
* 产品决策 Product Decision
* 定位概念 Positioning Definition
* 营销责任 Marketing Responsibilities
* 全球化运营战略 Global Operating Strategy
* 供应商管道开发 Supplier Development Strategies
* 国际物流、供应链 International Logistics Supply Chain
* 风险管理 Risk Management
* 人力资源管理 Human Resource Management
* 经济学 Economics
* 金融学 Finance
* 企业文化塑造 Corporate Culture Shaping
* 大数据收集 Big Data Collection
* 销售技巧 Sales Skills
* 销售心态管理 Sales Mindset Management
* 资本运作 Capital Operation
* 售后服务 After Sales Service
* 客服修复 Services and Repair
* 市场分析任务 Market Research Analyst Skills
* 餐饮经营 Catering Management
Royal F&B Academy 